Bestseller Breakdown

“Rare Breed” by Sunny Bonnell and Ashleigh Hansberger

This series is devoted to decoding bestselling non-fiction titles and discovering the reasons behind their widespread success.

When I came across this book I couldn’t help but smile. 

It isn’t often I find someone who focuses on rebellious leaders like I do, but this book, “Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different,” absolutely pinpoints and challenges them. 

It was a pleasure to read, and those of us who are writing our own books can learn a lot from how this work was crafted. 

Let’s dive in to see what we can learn from Bonell and Hansberger. 

About “Rare Breed”

This is an unconventional business book tailored for the rebels and misfits who defy traditional norms. Instead of conforming to standard advice, Bonnell and Hansberger advocate for embracing one’s unique traits—those often seen as weaknesses—as powerful tools for success. 

Drawing from their experiences as founders of the brand consultancy Motto, they highlight seven traits—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, and Emotional—that can be harnessed to achieve remarkable success. 

Through real-world examples and practical tools, “Rare Breed” offers a radical approach that encourages individuals to follow their own path and realize their full potential in work and life.

The authors also include practical tools and the Rare Breed quiz to help readers identify their primary virtues so readers can tap into their unique characteristics to realize their full potential in work and life, proving that rebelling against conventions can be a strategic asset.

Check out the book here

About Sunny Bonnell and Ashleigh Hansberger

Sunny Bonnell and Ashleigh Hansberger are the visionary founders of Motto, a premier branding and digital agency celebrated for its work with innovative and unconventional clients. 

Recognized for their dynamic approach, they have been spotlighted by CBS News, Fox Business, Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, and the Wall Street Journal. Both members of the Young Entrepreneur Council, they have also earned accolades such as GDUSA’s Top 25 People to Watch and Inc. 30 Under 30. 

Check out their website here

What Makes It A Bestseller 

The book’s core message—that traits often seen as weaknesses can actually be strengths—resonates deeply in today’s business environment. 

Unlike traditional business books that often emphasize conformity, “Rare Breed” celebrates nonconformity. It offers a fresh perspective on success, encouraging readers to embrace their unique traits and leverage them strategically.

Filled with practical tools and advice, the book provides actionable steps for readers. 

From identifying primary virtues using the Rare Breed quiz to real-life strategies for harnessing unconventional traits, readers walk away with insights they can immediately apply in their own lives. The credibility of the authors, bolstered by their recognition and features in top-tier media outlets, adds to the book’s appeal. 

Their established authority in the field of branding and entrepreneurship assures readers of the quality and reliability of their insights.

All of these traits make a book powerful, but together, they make the book a recipe for a bestseller! 

Kay Takeaways When Writing Your Book

When writing your book, there are several key strategies you can learn from “Rare Breed” to create a compelling and impactful read. Here are a few that stood out to me: 

  • Leverage Your Unique Experiences: Use your personal journey and experiences to offer fresh perspectives. Authenticity resonates with readers, making your content more relatable and engaging.
  • Embrace Nonconformity: Don’t be afraid to challenge conventional wisdom. Highlighting unconventional approaches and success stories can captivate readers and differentiate your book from others in the genre.
  • Provide Actionable Insights: Ensure your book is filled with practical tools and advice. Readers should walk away with clear, actionable steps they can implement immediately.
  • Establish Credibility: Build your authority by drawing on your expertise and featuring endorsements or mentions from reputable sources. This adds weight to your insights and assures readers of the value of your content.
  • Interactive Elements: Include quizzes or exercises in your book to engage readers and actively help them internalize your teachings.

“Rare Breed” is a great example of what a stand out, audience growing book could be. I recommend reading for the material and as an example of how to format an engaging book for your audience!

Need Help Writing? 

At Alliance Ghostwriting we help rebellious leaders establish authority and build their audience with high quality ghostwriting and copywriting. Do you want to write a book or recurring blog? We’ve got you covered.

You break the mold, we’ll handle the writing. Contact us to learn more!

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