Bestseller Breakdown

“Co-Intelligence” by Ethan Mollick

This series is devoted to decoding bestselling non-fiction titles and discovering the reasons behind their widespread success.

Artificial intelligence (AI) doesn’t have to be all doom and gloom. 

At least, Ethan Mollick thinks it doesn’t. His book “Co-Intelligence” is currently 7th on the New York Times Business Bestsellers list, and it has a highly positive outlook of how we can use AI in the future. 

If you have read this book, you know it is full of witty intelligence and genuine concern for how we can better ourselves through the use of AI. What makes Mullick’s voice rebellious (among thousands of others screaming the end is near) is how he encourages readers to look at the possibilities of what it means to “think and work together with smart machines.” 

This is why his book is our next choice for our bestseller breakdown! 

About “Co-Intelligence” 

Released following the advent of ChatGPT in November 2022, the book positions AI as a milestone in technology, introducing the concept of co-intelligence where AI enhances and sometimes replaces human thinking. Mollick, a Wharton professor, explores practical ways AI can transform various sectors like business and education. 

He urges us to see AI as a collaborator—our co-worker, co-teacher, and coach—and discusses the importance of viewing AI not as a threat but as a partner that enhances human capabilities in work and education. He has even written for Forbes on the subject and explained in his Substack how he used AI to write a book about AI

Mullicks perspective contrasts sharply with common fears about AI replacing human roles. He argues that it won’t replace us, but it can push us to do more. 

One aspect I specifically loved about this book is how he challenged readers not to lose their identity to AI, but to enhance their identity with AI. 

If you’d like to read the book, you can find it here

About Ethan Mollick

Ethan Mollick is an Associate Professor at the Wharton School of the University of Pennsylvania, where his expertise in innovation and entrepreneurship intersects with artificial intelligence’s impact on work and education. 

Beyond his academic role, Mollick leads Wharton Interactive, which pioneers educational reforms through games, simulations, and AI technologies. His professional journey also includes co-founding a startup and advising leaders across various industries. 

Mollick’s insights are widely recognized, with contributions that include the popular Substack newsletter “One Useful Thing” and his bestselling book. His work has informed and helped to shape the dialogue of modern AI practices and he has become a prominent future in understanding and navigating the new technological landscape. 

What Makes It A Bestseller 

“Co-Intelligence” by Ethan Mollick stands out as a bestseller for several compelling reasons:

  • Timely Topic: The book addresses the cutting-edge topic of AI, particularly its integration into everyday life, which is a rapidly growing area of interest and concern. This is difficult to do! You have to write quickly, and accurately, and you need to be sure that even if the technology changes, your ideas still remain relevant. 
  • Expert Authorship: As a Wharton professor with extensive experience in innovation and AI, Mollick’s authoritative voice lends credibility and depth to the subject matter.
  • Engaging Writing: Mollick’s ability to distill complex topics into engaging and understandable prose makes the book accessible to a wide audience.
  • Broad Relevance: The book’s discussion on the impact of AI on education and business means it appeals to educators, business leaders, and tech enthusiasts alike.

These elements combine to make “Co-Intelligence” a compelling and widely appealing read in the context of modern technological challenges and opportunities.

Kay Takeaways When Writing Your Book

What can you learn from Mollick when it comes to writing your own book? 

First, make sure your topic is timely. Focusing on a highly relevant and timely topic, such as AI, immediately captures the interest of readers.

It doesn’t have to be breaking news, but you should answer a question your audience currently struggles with. 

Second, ground your narrative in expert knowledge and personal experience. 

This boosts your credibility and enriches the content, making it more compelling. It’s crucial to present complex ideas in an accessible manner, simplifying without diluting the content to engage a diverse readership. 

Third, incorporate practical insights that readers can apply in their contexts. 

This will make the book more valuable and appealing. Writers should strive to create a narrative that both informs and inspires, turning abstract concepts into narratives that captivate and motivate readers.

Need Help Writing? 

At Alliance Ghostwriting we help rebellious leaders establish authority and build their audience with high quality ghostwriting and copywriting. Do you want to write a book or recurring blog? We’ve got you covered.

You break the mold, we’ll handle the writing. Contact us to learn more!

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