You started your business because you care deeply about the work. Whether it’s helping people, solving real problems, or creating something that matters, that sense of purpose is what drives you.
But at some point, it became clear, passion isn’t enough. Visibility matters. Authority matters. And in today’s market, both require content.
Blogs, newsletters, website copy, case studies—suddenly, you’re expected to become a content machine just to stay relevant. But that was never part of the dream. You have the ideas and a growing business. What you don’t have is the time (or desire) to wrestle them into the right words.
You didn’t start your business to become a full-time writer. You started it to do the work you’re great at. Still, when content falls off your radar, the impact is obvious. That impact comes in the form of a flat website traffic, slower leads, and a competitor who keeps showing up in all the places your dream clients hang out.
That’s where we come in. With expert copywriting, you get clear, consistent, and strategic content that positions you as the go-to, without sacrificing your time or voice.
That’s exactly how we helped Hands Up Communications cut through the noise and connect with the people who matter most.
From Ideas to Authority-Building Content
Joseph Featherstone, owner of Hands Up Communications, understood the power of content but didn’t have the bandwidth to execute it. His work focuses on bridging communication gaps for businesses, hospitals, and courts, ensuring that language barriers don’t stand in the way of communication. But like many business owners, he was juggling a million things at once, and writing compelling content wasn’t something he had time to master.
That’s why he came to Alliance Ghostwriting.
Joseph joined our Copywriting Retainer, a service designed to take the heavy lifting of content creation off his plate. With 3,000 words per month at his disposal, he decided to focus on blogs. He wanted high-impact articles that would showcase his expertise, educate his audience, and attract the right clients.
Here’s how we made it happen:
- We brainstormed strategically. Instead of just churning out generic industry posts, we worked with Joseph to identify the stories, lessons, and strategies that would make the biggest impact on his audience.
- We crafted audience-focused content. He shared valuable insights his audience craved and we translated them into clear, compelling blogs that positioned him as a leader in his field.
- We turned his knowledge into action. Every post was designed to engage readers, build trust, and drive leads.
Think of it like hiring a contractor. You might know exactly what kind of house you want to build and how you want it to look like inside, but that doesn’t mean you have the knowhow to start hammering nails.
A great copywriter does the same for your brand. They take your ideas, shaping them into a compelling narrative, and delivering high-quality content so you can focus on what you do best.
The Results: More Traffic, More Clients
Within months of working together, Hands Up Communications saw tangible growth:
🚀 230% increase in website traffic!
More people were finding and engaging with his content.
💼 They averaged two additional new contracts per month!
The blogs were converting into real business and Joseph could focus on what he does best.
This is what happens when content is created with purpose. Joseph knew his business inside and out. He didn’t need someone to tell him what to say, he needed someone to help him say it better, faster, and in a way that resonated with the right people.
And that’s exactly what we did.
Want Content That Works for You?
If you’re a business owner who knows your expertise should be working harder for you, let’s talk. Our Copywriting Retainer is designed to keep your content fresh, consistent, and focused on growth without adding another thing to your to-do list.
You have the knowledge. We have the words.
Let’s build something great together.
Need Help Writing?
At Alliance Ghostwriting we help rebellious leaders establish authority and build their audience with high quality ghostwriting and copywriting. Do you want to write a book or recurring blog? We’ve got you covered.
You break the mold, we’ll handle the writing. Contact us to learn more!
