If you’re a founder or self-starter and you’re anything like me, you have a growing collection of voice notes on your phones. You record ideas after sales calls, talk through objections you just heard, capture ideas you explained on the fly, and leave yourself reminders for things you want to follow up on.
And then? Nothing.
The notes just sit there. They’re perfectly good ideas that never turn into posts, blogs, or sales assets, because the path from raw thought to usable content feels unclear. So the notes pile up, and when it’s time to publish something, you still start from scratch.
This is an incredibly common problem and it’s easier to solve than you think. The problem is not a lack of content, it’s not knowing how to transfer the ideas to something useful.
What Messy Voice Notes Actually Contain
Voice notes usually come out as word salad. But that’s not a problem in the way you may think it is. Instead, they usually capture the exact language your clients use, the objections you hear repeatedly, and the patterns you notice while you’re still in the middle of solving problems.
The raw version you rant about in a voice note is often closer to what buyers need to hear than a polished, carefully written post. It reflects how people actually talk and what they actually worry about. It also shows where decisions get stuck and what finally moves them forward.
The thing that takes a messy rambling thought to a quality post or article is structure.
A Real Example of How Voice Notes Become Business Assets
Recently, a founder sent me ten minutes of voice notes after a sales call. In the recording, they jumped between objections the prospect raised, described the process they had outlined, and kept circling back to the same frustration the client mentioned several times. At the end, they said, “We should probably turn this into a blog or something.”
We did. Here’s what we listened for:
- The repeated problem that keeps showing up across multiple clients, not just this one. That tells you what pain point is worth addressing publicly.
- The decision point where buyers hesitate or delay. That’s where content can reduce friction before the next sales conversation even happens.
- The moment where the founder’s perspective clearly differs from what the market assumes. That contrast is where authority lives.
From that single voice note, we were able to shape three separate business assets. A diagnostic LinkedIn post that named the hidden blocker keeping buyers stuck, a blog that broke down a common problem and showed how our client has handled it in past projects, and a short sales enablement asset used in follow-up emails to reinforce the same message. None of this required new ideas. It had all already happened in the sales conversation. The only work left was shaping it into formats that could be reused.
Why This Works Better Than Starting from Scratch
Starting from a blank cursor is expensive. It forces you to guess what you should talk about and to mentally replay every client interaction you’ve had, hoping something useful surfaces. That kind of effort rarely produces strategic content. It produces whatever feels easiest at the moment.
Voice notes solve this problem because they capture insight while it’s still fresh.
Instead of trying to remember what happened in a meeting two weeks later, you record what you noticed right after it ends. The simple habit of recording these memos when they come to you can change everything, and it’s easy! After client meetings or sales calls, leave yourself a two or three minute voice note explaining:
- what stood out
- what problem felt most urgent
- how you plan to address it.
Don’t try to create the polished post on the fly, just capture your honest thoughts and reactions.
Then when it’s time to create content, you’re no longer having to dig deep into your brain to invent new topics, you’re just selecting from what you already have. This not only creates better content, but it also creates content that’s more human, and more true to yourself.
Content That Grows With Your Business
One of the biggest mistakes founders make is separating content from their actual work. They treat it as a standalone marketing task instead of something that grows out of sales calls, client projects, and strategy sessions. That disconnect leads to content that feels forced and takes more effort to produce while the quality raw material from their day-to-day conversations never gets used.
They’re leaving great content on the table and then starting from scratch every time they need something to post.
When you build content from voice notes, you close that gap. Your content reflects the problems you’re actively solving and the decisions buyers are currently facing. That makes it more relevant, more credible, and more persuasive.
It also creates a feedback loop. As your services evolve, your content evolves with them. As new objections appear, your messaging adapts. You’re not stuck repeating ideas that no longer match how your business actually operates.
This is what makes content sustainable. You’re not forcing yourself to produce from an empty well, you’re documenting what’s real and already happening, then shaping it for a wider audience.
Turn Effort into Leverage
Every sales call, client meeting, and strategy session already costs you time and energy. Letting those insights disappear after the conversation ends is wasting effort you already put in. When you reuse them as content, you extend the value of work you’re already doing. Your ideas build upon the last and you keep momentum and stay current.
Which means, messy voice notes are not the problem, they’re actually your solution.
Harvest those voice notes for the language your buyers use, the questions they ask, and the problems you see that your buyers don’t. When you stop starting from scratch and start shaping what you already have, content becomes easier, faster, more aligned with your business goals.
If you need help mastering this process, or if you’d rather let someone else sift through your voice memos for quality content while you focus on serving your clients, let’s chat.
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